Secondary school pupils across Northamptonshire are being invited to come up with bright business ideas to promote road safety for an educational competition.
Run by Northamptonshire Police and Northamptonshire Fire and Rescue Service, the Northamptonshire County Schools Challenge (NCSC) sees pupils use a business approach to raise awareness and develop creative ways to tackle a social problem.
The 2017/18 topic is making the roads safer for children aged 12 to 16. Individuals in this age group are two and a half times more likely to be injured in a collision than children aged under 11.
Tina Collett, chair of the NCSC, said: “We chose this topic because it’s a vital one for keeping our young people safe. Great road safety work goes on within primary and sixth form education, and we hope the County Schools Challenge can help support this for children aged 12 and 16.
“Educating young people helps to keep them safer as pedestrians, cyclists and passengers, and when the time comes for them to learn to drive also helps them stay safer behind the wheel.”
Kamila Poole of the Safer Roads Alliance, a partnership between Northamptonshire’s police, fire and highways services, added: “We are thrilled to be part of this year’s County Schools Challenge. We’re always looking for ways to improve our road safety education programmes and interventions aimed at young people, and what better way to do it than asking them direct?
“Every year pupils taking part in the challenge come up with some fantastic concepts and we’re excited to see their ideas on how to improve the road safety of young people in Northamptonshire.”
Launched in 2009, the NCSC is open to secondary school pupils in Years 7, 8 and 9 across Northamptonshire.
Teachers are encouraged to sign up and run in-school competitions to choose their teams. A semi-final complete with Dragon’s Den-style judging panel takes place at Wootton Hall in June, followed by a grand final in July.